
AHLA (American Hotel & Lodging Association) championed a consumer awareness campaign aimed at unveiling booking scams and misleading marketing. Based on their research:
"Online scams made through fraudulent sites are on the rise, resulting in 55 million “bad” bookings of this type each year, costing consumers $3.9 billion.
• In 2015, just 6% of travelers reported booking on what they believed was a hotel’s official website, only to find they had booked on a fraudulent site not affiliated with the hotel. Just two years later, the number of travelers who have experienced this has nearly quadrupled to 22%.
• Seniors in particular have major concerns about the lack of transparency in online booking – many of which are due to bad experiences. 1 in 10 consumers 65 or older say they have accidentally booked with a fake site when intending to book directly with a hotel"
Hotel Savvy hopes to be the beacon of trust - ensuring customers are dealing direclty with their hotel on all aspects of their stay.