top of page

Misleading Search Results




AHLA (American Hotel & Lodging Association) championed a consumer awareness campaign aimed at unveiling booking scams and misleading marketing. Based on their research:

"Online scams made through fraudulent sites are on the rise, resulting in 55 million “bad” bookings of this type each year, costing consumers $3.9 billion.
• In 2015, just 6% of travelers reported booking on what they believed was a hotel’s official website, only to find they had booked on a fraudulent site not affiliated with the hotel. Just two years later, the number of travelers who have experienced this has nearly quadrupled to 22%.
• Seniors in particular have major concerns about the lack of transparency in online booking – many of which are due to bad experiences. 1 in 10 consumers 65 or older say they have accidentally booked with a fake site when intending to book directly with a hotel"

Hotel Savvy hopes to be the beacon of trust - ensuring customers are dealing direclty with their hotel on all aspects of their stay.


Hotel Savvy Logo

Copyright 2023-2024

All  Rights Reserved

Trademark Pending

  • X
  • TikTok
  • Instagram
  • Facebook
  • YouTube
  • LinkedIn

© 2023-2024  by Hotel Savvy, LLC - All Rights Reserved

View our Privacy Policy and our Terms of Service

bottom of page